Tag Archives: investment advisory

On last Thursday, one of the largest Pan-Nordic online banks, mutual fund distributors, and stock brokers Nordnet Bank AB unveiled its new robo-advisory service for its Swedish clients. The new independent robo-advising service is called Robosave, and this move signifies a new strategic direction in Nordnet’s overall story. Nordnet has a long history, alongside its main Swedish-only competitor Avanza, of continuously launching new innovative financial services. In the past, Nordnet’s value proposition, as has been noted by Pekka Puustinen in his great book FinancialServiceLogic: In the Revolution of Exchange in Banking and Insurance, has revolved mainly around the promise of functional value (and associated benefits). Nordnet has focused primarily, but not exclusively, on streamlining internal operations, extending the benefits of its various services beyond the plain vanilla retail brokerage (e.g. trade capture, clearing & settlement, and reporting) – all that are essential hallmarks of a value proposition constructed around the promise…

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