Finnish equity savings accounts will be launched in 2020: The race is on!
The Finnish retail investment landscape will change in 2020 as a new kind of non-pension retail investment product, namely Equity Savings Account (ESA), will be introduced next year. Although it remains to be seen how many investors will ultimately end up having one, there has undoubtedly been considerable excitement around the new kind of flexible wrapper. Suvi Tuppurainen from Nordnet Bank has argued that up to half a million accounts might be opened next year alone. An investor can have only one ESA at the time and deposit up to €50,000 to ESA. The investor can transfer their ESA freely from one provider to another at any time but only have one ESA at a time. The legislation was approved by the Finnish Parliament on 13th March 2019, it was ratified by the President on 17th May 2019, and now different Finnish authorities are working on the practicalities of the…
Nordnet launches Robosave: Where is the Nordic digital wealth management heading next?
On last Thursday, one of the largest Pan-Nordic online banks, mutual fund distributors, and stock brokers Nordnet Bank AB unveiled its new robo-advisory service for its Swedish clients. The new independent robo-advising service is called Robosave, and this move signifies a new strategic direction in Nordnet’s overall story. Nordnet has a long history, alongside its main Swedish-only competitor Avanza, of continuously launching new innovative financial services. In the past, Nordnet’s value proposition, as has been noted by Pekka Puustinen in his great book FinancialServiceLogic: In the Revolution of Exchange in Banking and Insurance, has revolved mainly around the promise of functional value (and associated benefits). Nordnet has focused primarily, but not exclusively, on streamlining internal operations, extending the benefits of its various services beyond the plain vanilla retail brokerage (e.g. trade capture, clearing & settlement, and reporting) – all that are essential hallmarks of a value proposition constructed around the promise…