Tag Archives: Openfolio

As I explained in my earlier article, social investing is not a totally new idea as seeking for help, advice, and tips have been part of investing as long as people could invest money. The ongoing trend of democratizing investing and banking for the masses is closely tied to the rise of fintechs (e.g., robo-advisory), newly emerged business models, the ever-wider distribution of new financial products, and the trust gap created by the recent global financial crisis. Also, as Dan Schutzer highlights, there are new ways to effectively fund new ventures, incumbents are still struggling with various environmental changes and credit is tight, technology-assisted solutions are everywhere, and our means utilizing and accessing information are changing. Social trading and social investing represent the new trend of technology-assisted, socially-driven, and DIY models of investing. We also have some concrete evidence on the effects of social media on retail and institutional investor behavior and trading activity as well as…

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On last Thursday, one of the largest Pan-Nordic online banks, mutual fund distributors, and stock brokers Nordnet Bank AB unveiled its new robo-advisory service for its Swedish clients. The new independent robo-advising service is called Robosave, and this move signifies a new strategic direction in Nordnet’s overall story. Nordnet has a long history, alongside its main Swedish-only competitor Avanza, of continuously launching new innovative financial services. In the past, Nordnet’s value proposition, as has been noted by Pekka Puustinen in his great book FinancialServiceLogic: In the Revolution of Exchange in Banking and Insurance, has revolved mainly around the promise of functional value (and associated benefits). Nordnet has focused primarily, but not exclusively, on streamlining internal operations, extending the benefits of its various services beyond the plain vanilla retail brokerage (e.g. trade capture, clearing & settlement, and reporting) – all that are essential hallmarks of a value proposition constructed around the promise…

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