You Need to Understand Everyday Lives of Your Clients, Banker!
“Customer dis-intermediation is one of the biggest challenges that a retail bank must contend with when it comes to retaining its central standing as the number one go-to provider of financial services.” – Bragi Fjalldal, CMO & VP, Meniga 1)Banking Technology: “The race to meaningfully engage with customers is on“ We are living fascinating times in the world of financial services industry and institutions. As the late, great business professor C. K. Prahalad and his collaborator Venkat Ramaswamy pointed out in their magnificent book The Future of Competition: Co-Creating Unique Value With Customers (2004), the role of the consumer is rapidly changing, and consequently the traditional mindset of company-centric value creation (and goods-dominant logic) is disintegrating before our very eyes. Prahalad and Ramaswamy argue that we are now witnessing the emergence of “the informed, networked, and active consumer, combined with the convergence of technologies and industries. Driven by these two forces, the consumer is increasingly…
Design thinking – A collection of recommended books, articles and resources
Mikko Leskelä recently asked for some recommendations on books, articles and other (digital) resources that cover design thinking and business anthropology. While I think that it’s actually much more important to get things going rather than just reading and studying them, I have to admit that the complexity of design thinking can be quite overwhelming for most of us. There is no reason to overanalyze design thinking (or business anthropology), but at the same time, things should not be done on the fly, instinctively without giving any rational thought on the things you really want to accomplish. Design thinking, thanks to the fluidity of the design itself, is not a carved in stone by anyone, and therefore it’s important for everyone to expose oneself to a wide variety of perspectives. Design and innovation companies, like Fjord (acquired by Accenture in 2013), Lunar (acquired by McKinsey & Co in 2015), Heat (acquired by…