Tag Archives: offering

There are certain things you learn the first day at business school: all firms compete at some level with each other for revenues and to outperform their competitors, companies need to have a competitive advantage (and sure, there are various forms of coopetition). In today’s fluid, dynamic and highly uncertain competitive environment, businesses constantly need to prop up their game to keep up with the sudden changes we are now witnessing. The fundamental question, after all, in strategic management, is not why competitive advantage is so crucial but instead how to gain and sustain competitive advantage over time (Helfat et al. 2007; Teece 2009). Competitive advantage takes various forms, but something that has been stressed over and over again in the academic literature is the paramount importance of continuous innovation to achieve sustainable competitive advantage (Lengnick-Hall 1992; Lord, deBethizy & Wager 2005; Afuah 2009; Betz 2011; Dereli 2011; Weerawardena & Mavondo 2011; Pisano 2015). The wisdom of this maxim…

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