The world is changing, no doubt about it
All change is hard at first, messy in the middle and gorgeous at the end. – Robin Sharma The world of business has been changing so fast and unpredictable lately that sometimes it is hard to remember when this all started. Things have always started but nowadays no day passes without reading about some exciting new developments and novel approaches. One of the main changes that we have witnessed over the years, for example, stems from the way that clients and customers expect to be treated throughout their journey. This trend has increased with the emergence of social media; just reflect on the recent United Airlines scandal where an unwilling passenger was forcefully dragged off the plane in an overbooking situation. This unfortunate incident went viral thanks to the social media, and it caused significantly reputational damage to the United Airlines. [1] Although the incident was settled in late April, it still leaves a bad…
Social selling is not about the tools – It’s about the mindset
Social selling is becoming a bit paseé as it seems that instead of transforming contemporary sales altogether, the primary focus has been unfortunately put on the different tools, techniques, and methods available. There are, of course, those people who are still trying to convince people that social selling is not really about tweeting or writing blog posts. It’s much more holistic than single interventions here and there. Social selling, as it should be correctly perceived, is all about human interactions, and social media is one of the spheres where a skilled salesperson should be actively present. It’s quite obvious that today social media plays an ever-increasingly important role in almost every kind of interaction between people and different organizations but the most important thing, people interacting with other people, is somewhat missing from the discussion. Almost everyone knows how important social media is today, and the importance of social media is…