Chatbots, static FAQs and automating low-value requests
I have discussed chatbots at length in my earlier posts (see Chatbots are coming your way: Start moving now!, Chatbots for wealth management, trade execution, and portfolio management? Yes, please!, Why (chat)bots are so exciting?, and Chatbots: The future of customer service?). There is no lack of pretty good commentary and viewpoints when it comes to chatbots, and various chatbot platforms have spawned in Europe, US, and Asia-Pacific. As I have argued in my earlier article around a week ago, Facebook has played a prominent role in the emergence of chatbots. There have been some news that Facebook has recently decided to scale down their initial plans in regards to chatbots as chatbots are not living up to initial expectations. Nonetheless, it has been remarkable that tens of thousands of chatbots have been created on the top of Messenger, and Facebook has allowed aspiring chatbot designers to experiment with a variety of…
Social selling is not about the tools – It’s about the mindset
Social selling is becoming a bit paseé as it seems that instead of transforming contemporary sales altogether, the primary focus has been unfortunately put on the different tools, techniques, and methods available. There are, of course, those people who are still trying to convince people that social selling is not really about tweeting or writing blog posts. It’s much more holistic than single interventions here and there. Social selling, as it should be correctly perceived, is all about human interactions, and social media is one of the spheres where a skilled salesperson should be actively present. It’s quite obvious that today social media plays an ever-increasingly important role in almost every kind of interaction between people and different organizations but the most important thing, people interacting with other people, is somewhat missing from the discussion. Almost everyone knows how important social media is today, and the importance of social media is…