Tag Archives: robo-advisory

Finanssialalla on käynnissä suuri murroksen ja mullistuksen tila, jota Pekka Puustinen on kutsunut vaihdantavallankumoukseksi. 1)Puustinen, P. (2013). Vaihdantavallankumous: Finanssipalvelun uusi logiikka. Helsinki: Talentum Vaihdantavallankumous on ollut käynnissä jo vuosikymmeniä, sillä “useimmilla toimialoilla ymmäretään jo, että arvo syntyy asiakkaiden oman toiminnan seurauksena tavaroita tai palveluja käytäessä”. 2)Puustinen 2013, s. 18 Käynnissä on siis varsin suuri murros ja mullistus, kun “tuoteskeskeinen näkemys vaihdantaan sekä perinteiset asiakkaan ja yrityksen roolit muuttuvat perusteellisesti”. 3)Puustinen 2013, s. 23 Suomessakin on keskusteltu useaan otteeseen toimialan tuotekeskeisen liiketoimintalogiikan ja kulttuurin vaikutuksista asiakkaisiin. Kyse ei siis ole siitä, ettei toimialalla olisi jo aiemmin koettu muutoksia, mutta tällä hetkellä tilanne on toimijoille monella tavoin erilainen. Ympärillä koettua muutosta ei voi helposti selittää vain yhdellä yksittäisellä tekijällä, mutta useimmiten muutos tiivistyy yhden monitulkintaisen kattokäsitteen – digitalisaation – alle. McKinseyn Karel Dörner ja David Edelman huomauttavat artikkelissaan, “What ‘digital’ really means?“, digitalisaation merkitsevän eri ihmisille hyvin erilaisia asioita. Moni korostaa digitalisaation teknologiakeskeisyyttä.…

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We all probably agree that the landscape of wealth management is globally being shaped radically by many interconnected trends. The wealth management industry has faced various mutually intertwined pressures that have been growing over the past decade, with global macroeconomic tailwinds, rapidly changing the technology landscape, significant monetary policies, evermore demanding customers, and the avalanche of regulatory and compliance requirements. It has become ever-more increasingly challenging to create shared value. While these make it hard for new entrants to enter the market, various technological advancements are breaking barriers to market entry and enabling new things to emerge. The rise and evolution of the robo-advisors and other forms of digital wealth management is one of the most exciting trends that is being currently discussed and deservedly so. These things are forcing incumbents to rediscover their who’s and why’s – who are our customers and what do we offer to them. In…

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I just recently completed a short overview of the evolution of digital wealth management space since late 2010 to circa late 2017. In this timeline, I focus almost solely on the emergence and development of robo-advisors and various other forms of automated wealth management. I have tried to cover startups, multiple actions of incumbents and I have also collected AUM figures for some players I think are interesting to follow through in upcoming years. This timeline is based on publicly available information, and as I didn’t plan well ahead, it ended up to be a bit messy and unstructured. In the future, I plan to continue the work by focusing on various geographical differences, robo-capabilities, funding, etc. in the digital wealth management space. FinTechnews Switzerland just published a very nice story about the development of robo-advisory, and they were kind to include my “messygraphic” as part of their story. This was actually just…

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On last Thursday, one of the largest Pan-Nordic online banks, mutual fund distributors, and stock brokers Nordnet Bank AB unveiled its new robo-advisory service for its Swedish clients. The new independent robo-advising service is called Robosave, and this move signifies a new strategic direction in Nordnet’s overall story. Nordnet has a long history, alongside its main Swedish-only competitor Avanza, of continuously launching new innovative financial services. In the past, Nordnet’s value proposition, as has been noted by Pekka Puustinen in his great book FinancialServiceLogic: In the Revolution of Exchange in Banking and Insurance, has revolved mainly around the promise of functional value (and associated benefits). Nordnet has focused primarily, but not exclusively, on streamlining internal operations, extending the benefits of its various services beyond the plain vanilla retail brokerage (e.g. trade capture, clearing & settlement, and reporting) – all that are essential hallmarks of a value proposition constructed around the promise…

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There is no lack of differing opinions on the future of wealth management as everyone wants to be heard. We know for sure that the future of wealth management industry is most definitely shaped by the influx of new technologies, significant global regulatory turbulence, and various changes in the customer behavior. So what else is new? We have recently witnessed how new players have entered – with great success – to areas of the financial services industry that were considered off-bounds for innovative new entrants, and even the mainstream C-suite is constantly talking about going all digital. 1)Financial Times (2016). Barclays UK sees digital technology as crucial to its future. [Accessed 3 Aug 2017] It’s no wonder that the wealth management industry is very keen to understand how the complex equation of growth versus profitability is supposed to work in the era of growing revenue and expense pressures combined with…

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