US-based OpenInvest, a company focusing on ethical investing, launched in 2015

OpenInvest is focused on customized ESG asset management that was launched by a team of hedge fund and NGO alumni in 2015. It allows advisers, institutions, individuals, and platforms to better tailor their portfolios to reflect their personal values.

In April 2019, OpenInvest launched a place-based investing service. In May 2019, OpenInvest launched a new service called Optimus to better cater to various ESG needs of their clients.