In December 2015, Deutsche Bank’s maxblue launches AnlageFinder robo-advisor

In December 2015, Deutsche Bank’s maxblue, online investment platform, launched a robo-advisory solution called AnlageFinder. This solution was built in collaboration with a German-based financial services SaaS-provider Fincite. 1)In the past, Deutsche Bank has had various startup engagements, and Fincite has been only one of these.

This self-directed tool was created to make asset allocation simpler and more effective, and it embodies the first wave of robo-advisory solutions deployed by incumbent financial services companies as it has a relatively low level of portfolio personalization and a quite simple customer profiling capabilities.

In 2017, maxblue unveils its new robo-advisory solution ROBIN.

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